Founder's Story
In 2005, our founders Paul and Marjorie travelled through the coastal region of Ecuador. What began as a simple journey soon turned into something much deeper.
While exploring small towns and local markets, they discovered the extraordinary artistry of Ecuadorian artisans — men and women who had mastered the craft of weaving toquilla straw hats over generations.
What captivated them was not only the beauty of the hats, but the dedication, patience and cultural heritage behind each piece.
That same year, they founded Taytta with a clear purpose: to share the beauty of Ecuadorian craftsmanship with the world while creating meaningful opportunities for artisan communities.
From the beginning, Taytta was built as a family business rooted in respect for tradition, fair collaboration and long-term relationships with local artisans.
Today, Taytta proudly works alongside more than 400 Ecuadorian artisans, helping preserve a craft that has been passed down through generations.
More than a brand, Taytta is a bridge between cultures.
Each hat represents the work, talent and heritage of the artisans who create it — and the belief that traditional craftsmanship deserves to thrive in the modern world.
Through every piece, Taytta shares Ecuador’s rich cultural legacy while supporting the communities that keep this tradition alive.
As the company grew, the family knew they wanted Taytta to remain a legacy that could be carried forward.
Their son Mateo joined the journey as co-founder, bringing new energy and perspective while continuing the family’s vision of building a brand that celebrates Ecuadorian culture and craftsmanship.
Together, the family continues to grow Taytta with the same passion that inspired its beginnings.
Our hope has always been to create opportunities for artisan communities so they can thrive while preserving Ecuador’s cultural heritage.”
Paul, Marjorie & Mateo, The Founders
